ZAC
LAWRENCE

CREATING CONNECTIONS BETWEEN
BRAND STRATEGY & CREATIVE EXPRESSION.

I am Zac Lawrence, a Creative & Communications Director based in Albuquerque, New Mexico, specializing in crafting strategic communication and creative branding solutions that elevate brands across digital, social, and print platforms. With over a decade of experience, I’ve had the privilege of working with renowned brands such as Element Brand, Fox Racing, PacSun, and artists like David Kushner, The Chainsmokers, and Elevation Worship, among many others.

My career began in Southern California, where I honed my skills as a graphic designer and art director, creating impactful visual campaigns for global audiences. I later served as Art Director at McKee Wallwork, leading efforts in brand strategy, art and creative direction, and high-profile marketing campaigns alongside my copywriter and creative director.

At Elevation Church, I spearheaded worldwide brand campaigns, and as Communications Director at Citizen Church, I develop holistic communication strategies across social media, websites, email, and marketing campaigns that align with the church's mission and vision.

I’m passionate about connecting brand strategy with creative expression, ensuring that each project not only looks great but also resonates deeply with its target audience. Whether it’s developing compelling creative solutions, managing media channel strategies, or overseeing creative initiatives, I am dedicated to creating work that drives engagement and builds meaningful connections.