ZAC
LAWRENCE

Zac Lawrence here—I specialize in strategic brand communication and creative branding across digital, social, and print. Based in Albuquerque, NM, my journey started in Southern California, where I sharpened my skills in design and art direction. Over the past decade, I’ve worked with brands like Element Brand, Fox Racing, and PacSun, as well as artists like The Chainsmokers, David Kushner, Brandon Lake, Phil Wickham, and Elevation Worship.

As Art Director at McKee Wallwork, I had the opportunity to work with a small group of smart people, shaping high-profile campaigns with my team. From there, I had the pleasure of serving as an Art Director at Elevation Church, collaborating with incredibly talented creatives to shape their brand strategy and creative expression.

It’s been a journey, but I’ve learned that the real reward is the journey. And the best part? I’ve had the privilege of working alongside amazing people who have taught me more than I could ever imagine.

To sum it up—I’m passionate about blending strategy with creativity, whether it’s brand storytelling, customer journey mapping, media strategy, or leading creative initiatives with a team of brilliant minds.

Let’s build something that truly connects.