Building Brands
People Remember
Through strategy, content, design, photography, and marketing systems that create clarity, trust, and growth.
Recent Case Studies
Built alongside people doing meaningful things.
Creative Director & Designer
building the worlds around
brands & artists.
ZAC LAWRENCE
I’ve always been drawn to making things that feel right. Not just design that looks good, but work that people actually connect with. The kind you want to wear, share, and come back to.
Over time, I started noticing the gap.
Great brands. Great ideas. But the way they showed up? Forgettable. The merch felt disconnected. The visuals didn’t land. The whole thing just… missed.
That’s the part I got obsessed with.
Over the years, I’ve had the chance to work with brands like Element, Fox Racing, and PacSun, and artists like The Chainsmokers, Conner Smith, David Kushner, Brandon Lake, Phil Wickham, and Elevation.
Different worlds, same pattern.
The work matters. But how it shows up matters just as much. Now I focus on brand identity, merch, and creative direction for brands, artists, and teams that care how things actually hit. Not just how they look in a deck, but how they feel in the real world.
Because when it’s done right, people don’t scroll past it.
They stop. They feel it.
And they remember it.
From the People I’ve Worked With
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Working with Zac has exceeded all expectations! From our first consultation he was super genuine. What stood out during our first project was Zac’s energy. I could tell he’s passionate about what he does and I could tell he spent time doing research to truly understand my industry. The process felt refined and purposeful. I had zero doubt that Zac is someone I want to help build my business.
CO-OWNER | NM CONCRETE COATING PROS
— Jalin Castillo -
I loved working with Zac on the cover artwork for my latest book. What stood out most was his willingness to go above and beyond, not just by creating an eye-catching final design, but by taking the time to understand the heart behind the project at the beginning of the process. Rather than presenting a single creative direction, he gave me multiple thoughtful concepts that all captured the vision in different ways. Zac is incredibly talented, easy to work with, and genuinely invested in delivering great work. I wholeheartedly recommend him for any branding or design project.
PASTOR, AUTHOR & LEADERSHIP COACH
— Wade Joye -
Frederkind Construction had a great experience with Zac and his company. Everything he worked on came out exactly as we hoped it would. He was very thorough and always quick to answer any questions we had throughout the process.
MANAGING PARTNER | FREDERKIND CONSTRUCTION
— E.K. Frederkind -
Very impressed with Zac and his team. From our first meeting he showed up prepared and followed through with what he said he was going to do. Would highly recommend if you want someone that is both knowledgeable and professional!
CO-OWNER | NM CONCRETE COATING PROS
— John Castillo -
Zac is caffeine in human form. He brings everything around him to life and gives it an energetic boost: projects, ideas, and people alike. He’s not afraid to bring out of the box ideas to the table and is naturally collaborative. He’s a true talent and a complete joy.
ACCOUNT MANAGER | MCKEE WALLWORK
— Molly Zeinemann -
It was great working with Zac! What stood out the most to me was how thoughtful he is with every project. He doesn’t just focus on making something look good, he actually takes the time to understand the audiences needs and creates work that communicates the right story, making every project feel intentional and memorable. His creative process is collaborative, organized, and always driven by purpose. He’s incredibly talented at turning abstract ideas into strong visual concepts that have substance, and you can tell he genuinely cares about delivering work that exceeds expectations. Zac’s work ethic is exceptional and I’d gladly work with him again.
CREATIVE DESIGNER | VANS
— Zach Adams
