ZAC
LAWRENCE

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A few thoughts on top of mind:

1. Business, like life, is about relationships.

2. The game is finding meaningful connections.

3. It’s not just about what you say—it’s about what people hear.

4. The world is loud, but few are listening. To be heard, we must listen first—some call it research.

5. Don’t just look for answers—focus on shaping the right questions.

6. Understanding human nature is rarer than you might think.

7. Common sense isn’t all that common.

8. There’s plenty of insight in what not to do.

9. The world is changing—fast. Pay attention to what’s not changing.

10. Marry the mission. Date the model.

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